Amazon ratings – research after the design

After you work on a product sometimes you lose track of it and it’s life out in the great wide open. Once in a while you get to work on a second generation, but not always. If you are passionate about the design and want to keep track of what you have worked so hard on, you tend to look for it on TV, blogs, on the shelf, and once in a while your even get real user feedback via sites like Amazon.com. Pretty nice to see 4 stars:)

I like swinging by Amazon to hear the comments, whether bad or good. Because generally these comments are unbiased as they are free to write what they want. If people have a real gripe or a real satisfaction they are more likely to try to compile a real honest and logical comment that maybe might be useful for future products. Who knows?

I doubt they ever imagined that the guy that shaped the handle on their drill might be reading.