Studioclues

iPhone 4 is here if you haven’t heard. And it’s has proven to b,e in the short time available, Apple’s most successful product launch. 1.7 Million units sold in the first weekend. So what is so special about this phone? Designers revel when a product in which design plays a center role is so successful. I would call it vindication?  It proves that attention to detail and user experience can take a product to another level. There is no way to measure how stunning the phone is and a highly thought out user interface is a tough thing to quantify. But Apple still strives for perfection in both of these areas. It’s just ingrained in their culture.

Core 77 interviewed Jonathan Ive, VP of Design at Apple about the iPhone 4. It was a great write up about how Apple takes so much time and effort understanding manufacturing and how manufacturing affects the materials in use. Ive talks a lot about how a lot of products miss the mark when it comes to executing these points. Many products spend a lot of time in CAD where designers work on the actual 3d dimensional form and then pay little attention to what is going to actually happen when the materials spec’ed are shaped into the form in which the designer intends.

Read the whole interview at Core 77