Studioclues – Industrial design blog and portfolio site

I use a lot of mass produced products during my average day, and many of these products I tend to take advantage of the design. The design of these products is usually not that much superior to competitors and typically  does not pop out to me as memorable, but a few designs do. Well there is that thing called the “isomething”, that is pretty awesome, but then there is the Target prescription bottle (designed by Deborah Adler) in which I come into contact every morning and every night.

If you look at typical prescription bottles before the Target design , not much attention was paid to the graphical hierarchy of the information presented. The prescription bottle was a utilitarian product that was simply engineered to the most basic form.  The retail brand was the largest piece of graphic on the product and the name of the medication and the dosage pushed down into the small type face,standard information at the bottom. Deborah Adler, whose family background was in medicine, took the opportunity to look at the stagnant design of the current prescription bottle and transform it into here MFA thesis. She tookthe most valuable information and presented it boldly and let that dictate the rest of the design.

Read more about here ground breaking project that was so intelligently beautiful, that it was featured in the MOMA.

http://nymag.com/nymetro/health/features/11700/